Southern California record label FEARLESS RECORDS is thrilled to launch its first-ever Pride Collection, with all net proceeds benefiting the Los Angeles LGBT Center. The Center cares for, champions, and celebrates LGBT individuals and families in Los Angeles and beyond by providing services and programs. Fearless specifically partnered the LGBT Center so that the campaign would have the widest reach and make the most positive impact in its local community.
The 2021 Fearless Records Pride Collection features two shirts which further echo the label’s signature mantra of “WE ARE FEARLESS.” This motto represents an inclusive and welcoming atmosphere. The white t-shirt features a rainbow heart on the chest, while the black tee boasts the “We Are Fearless” logo.
Sage LaMonica served as the art director on the collection, while the pilot campaign was spearheaded by Ivan Maldonado and Marisa Kurtz.
Fearless will take its Pride series even further with additional drops planned for 2022.