ADULT. Reveal Lead Single & Video “Why Always Why”

Prolific avant-garde electronic duo ADULT. continue to mine their own unique sound on their triumphant and chilling new album, Perception is/as/of Deception. Conceived and recorded in a temporary blackhole they created by painting their windowless basement entirely black, the duo’s sole intention was to deprive their senses, question their perceptions, and witness the resulting ramifications.

Today they’ve shared the album’s pulsating and forward thinking lead single with an accompanying video—“Why Always Why.” The track offers listeners a disorienting mutation of the heralded sounds of classic dance music, like a remix that escaped prison and is on the run.

ADULT. explain, “Why Always Why is a brief phrase taken from a line in Jean Cocteau’s film, ‘Testament of Orpheus.’ From Cocteau’s view, the phrase may have represented a moment of self-analysis, but in our view it represented a moment of analysis of society and culture. The repeating theme of herd mentality. Dullness in consuming. A perception of how consuming may make everything alright. The sentiment here is a sentiment of the forever outsider. Of the person who feels as if they were dumped into some strange landscape, with no escape.”

ADULT. have announced an extensive North American tour with Body of Light in support of Perception is/as/of Deception and plan to tour Europe and UK in August, dates TBA. See below for a full list of dates. To pre-order the album and for further release information go here.

ADULT. LIVE DATES:
# w/ Body of Light
05/01: Oberlin, OH – Dionysus Discotheque at Oberlin College #
05/02: Pittsburgh, PA – Spirit Hall #
05/04: Boston, MA – Great Scott #
05/05: Providence, RI – Columbus Theater #
05/07: Brooklyn, NY – Market Hotel #
05/08: Philadelphia, PA – Underground Arts #
05/09: Baltimore, MD – Metro Gallery #
05/10: Richmond, VA – Gallery 5 #
05/11: Raleigh, NC – Kings #
05/12: Atlanta, GA – The Earl #
05/14: Orlando, FL – Will’s Pub #
05/15: Tampa, FL – Crowbar #
05/16: Miami, FL – Gramps #
05/19: New Orleans, LA – Gasa Gasa #
05/20: Houston, TX – White Oak Music Hall #
05/21: San Antonio, TX – Paper Tiger #
05/22: Austin, TX – Barracuda #
05/23: Dallas, TX – Ruins #
05/25: Tucson, AZ – 191 Toole #
05/26: Phoenix, AZ – The Rebel Lounge
05/29: San Diego, CA – The Casbah #
05/30: Los Angeles, CA – Lodge Room #
05/31: San Francisco, CA – Rickshaw Stop #
06/03: Portland, OR – Doug Fir Lounge
06/04: Seattle, WA – Kremwerk #
06/05: Vancouver, BC – Astoria #
06/06: Spokane, WA – Lucky You #
06/08: Denver, CO – Moon Room #
06/10: Des Moines, IA – xBk #
06/11: Milwaukee, WI – Cactus Club #
06/12: Chicago, IL – Empty Bottle #
06/13: Detroit, MI – City Club #